If you said, "The finest displays in the Fust Electronics store in Etoy, Switzerland" or even "the cashier in Fust electronics" you would not be wrong. But you also would not be right.
For that man in the deep recesses of Fust is none other than Jean-Luc Godard buying a printer cartridge on July 26, 2012, at 11:05am.The image captures something about which I previously had no curiosity: what does Jean-Luc Godard look like reaching? Godard is not a tall man. So he purchases batteries the way others might strain to pick an apple from a tree. This man who has done wonders to record the incidental gestures between people on film is here frozen in a bizarre moment of pricing. Cell phones do this to even the greatest figures, resizing them to fit our civic and commercial spaces, making everyone seem smaller and the atmosphere more attenuated. Cellphone photos make the world resemble the interior of an airplane: both spaces uglify people. Cellphone images scrunch everyone into the least glamorous corners of the visual field: it visualizes us (even great directors) as extras, supplements to the society of the spectacle.
That is why this photo is a bit ironic. Godard is the director who first welcomed the obscenity of the public into his films. He exorcised filmmaking from the studio system and allowed his actors to intermingle with passers-by in the street. In many scenes from A Bout de Souffle (Breathless), people on the sidewalk gawk at the camera. Such incidences would absolutely mar a standard Hollywood production by reminding us that we are watching a movie. Yet in Godard's film, these looks only help establish the indeterminate and elusive nature of what is unfolding. Like us, these extras seem to be asking what is going on between these two people? and why is the camera filming this? These questions are posed mutely, by the sidelong glance and over-the-shoulder profile of the extra:
Man passing by on left turns head toward Belmondo/Seberg to ascertain what is happening... |
...and the woman on left does the same. |
Godard's film does away with the morality of Hollywood cinema and the hierarchy of its production. This is conveyed by comparing two images, First an image from the film of Belmondo and Seberg walking down the Champs-Elysees:
...and an image of cinematographer Raoul Coutard and Godard following the two with the camera hidden in mail cart:
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